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The app, which helps Christians join with God, has attracted funding from a number of celebrities and heavyweight traders, together with Andreessen Horowitz and SoftBank's Latin America Fund, in a deal that values it at round $250 million.
Buyers resembling enterprise capital agency K5 International, actuality TV star Kris Jenner and singers Michael Bublé and Jason Derulo joined London-based Glorify's funding spherical on Thursday.
Glorify was based final yr by British entrepreneur Ed Beccle and Henry Costa, the son of funding banker and evangelical Christian Ken Costa, who’s the corporate's chairman.
The brand new funding will probably be used for worldwide growth and the creation of latest content material. Glorify is hiring in San Francisco, New York and London, in response to LinkedIn job postings.
The spherical follows a surge in investor curiosity in spiritual and non secular apps throughout the pandemic, when many spiritual companies may solely be held on-line. Enterprise capital funding in faith and religion apps within the US has almost doubled since final yr and can prime $19.3 million in 2021, in response to deal knowledge from PitchBook.
Glorify presents customers a day by day worship routine together with Bible passages, inspirational quotes, and audio prayers and meditations, and mentioned it goals to enhance customers' sleep and cut back nervousness.
“We've created an expertise that not solely helps Christians maximize their day by day peace in a means that matches their way of life and private wants, however empowers Christians, younger and previous, to rediscover their religion,” Beccle mentioned.
Glorify presents an analogous service to non-religious app Calm, which has efficiently partnered with celebrities resembling Matthew McConaughey, Idris Elba, Kate Winslet and Harry Types to supply guided bedtime tales and meditation, and is valued at $2 billion.
Glorify has 1.8 million customers, of which 250,000 use the platform day by day, in response to the app. Its customers are primarily based primarily within the USA and Latin America.
