The pinnacle of Nice American Media says the corporate's two main platforms are “on a mission” to help religion, household and nation, and that its upcoming Easter program is an instance of that.
Nice American Media is residence to Nice American Household, a conventional channel accessible on main suppliers, and Nice American Pure Flix, a streaming service that launched final 12 months after merging with Pure Flix.
Invoice Abbott, CEO of Nice American Media, says perception is a essential factor of the corporate's success.
“We're simply relentlessly targeted on positivity and upliftment and religion and household and nation,” Abbott advised Christian Headlines. “If we do 20 Christmas films, 20 Christmas films may have a kind of parts and be targeted on these areas. We’ll by no means deviate from that.
“By way of reliability, we're simply 100% targeted and relentless in being a dependable vacation spot that households can comfortably take a look at.”
The objective, he mentioned, is to advertise content material to households that “reinforces their values.”
Abbott helped discovered Nice American Household in 2021 after serving as president and CEO of Crown Media Household Networks, the mother or father firm of the Hallmark Channel. He beforehand labored at Fox Household Worldwide and Household Channel.
Too usually, he mentioned, mainstream networks trivialize religion.
“Religion is so usually degraded and portrayed negatively in numerous methods within the mainstream panorama,” Abbott mentioned. “I say 'mainstream' [but] I feel we're extra mainstream than mainstream.'
Mainstream content material, he mentioned, is commonly “anti-American” and promotes “household reengineering.”
In the meantime, Nice American Media channels will embrace a number of Easter-themed packages this 12 months. Historical past of Easteroffered by the Museum of the Bible, will air on Nice American Household on March 29 at 5 Jap. Thriller playoffered by Shepherd Church, will air the identical day at 3:45 a.m. ET.
Nice American Household will debut that very same week Simply in time, a faith-focused movie government produced by Candace Cameron Bure. It stars Laura Osnes and can air March 26 at 8 Jap.
Nice American Media just lately introduced the launch of a thriller franchise, just like the thriller collection Bure popularized on Hallmark. Bure will play within the first of those, The Ainsley McGregor Mysteries: The Case for Winemakers. A launch date has not been set.
Nice American Household and Nice American Pure Flix, Abbott mentioned, fill the hole.
“It's crucial that there's leisure that's family-friendly, that has parts of religion … and you could watch together with your youngsters and really feel good and really feel good on a regular basis 24/7,” he mentioned. “It's actually a mission for us.”
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Picture credit score: The movie Simply in Time / The Nice American Household
Michael Foust has coated the intersection of religion and information for 20 years. His tales have appeared within the Baptist Press, Christianity Right now, Christian PoHoly, and Leaf chronicle, and Toronto Star and and Knoxville Information-Sentinel.
