A descendant of Abram Lyle, the religious Christian behind the design of the Lyle's Golden Syrup can, has criticized the rebranding of the product's packaging, which removes references to the Bible.
The pewter design has remained largely unchanged because it was created within the Eighteen Eighties by Lyle, who was an elder of a Presbyterian church in Greenock, Scotland.
He was impressed by his Christian religion to design the can, which contains a daring inexperienced and gold lion surrounded by a swarm of bees – a reference to the Previous Testomony story of Samson and the lion.
The picture was accompanied by a biblical quote: “From the sturdy has come sweetness.”
These are actually being ditched by producer Tate & Lyle Sugars to indicate solely the lion's face in a transfer that has sparked backlash.
Alexander Linklater, Abram Lyle's great-great-great grandson, mentioned the rebranding was “a foul name in a miserable custom of pointless redesigns”.
He mentioned The Telegraph: “It turns one thing that may be very distinctive and acquainted into one thing generic and woolly.
“It was the oldest British model. The rebranding is a departure from what was an actual piece of economic historical past.”
He added: “I don't suppose the weak woolly lion is excellent. Why throw away 140 years of confirmed model?”
Tate & Lyle Sugars mentioned faith performed “no half” in renaming the tin.
